Creative Links: Reaching Out and Making the Most of Your Networks (Bite-sized film)
Designers and makers, to make sales, your products need to be seen by the right people, at the right time, in the right way. And your existing networks can help. In this lively, accessible talk, creative business expert and content strategist Charlene C Lam provides a practical framework, and actionable, introvert-friendly tips for effective outreach and strategic visibility.
Creative Links: Reaching Out and Making the Most of Your Networks (Bite-sized film)
Charlene shares and discusses:
- Why it’s important for independent designers and makers to ‘Be Discoverable’
- The Find / Follow / Follow-Up framework
- Practical strategies and actional, introvert-friendly tips for reaching out to your contacts
This talk was first shown online in September 2021 as part of the Goldsmiths’ Centre’s Creative Links talks series.
Who is the speaker?
Originally from NYC, Charlene C Lam is a Lisbon-based curator, communications consultant and digital content strategist for design organizations and creative businesses. She helps creatives to show and sell their work across platforms, in both physical and digital spaces.
Charlene has spoken about creative business, experiential retail and content marketing at events like 100% Design during the London Design Festival, Clerkenwell Design Week and Brooklyn Designs.